At a strategic management retreat earlier this year, the Federal Inland Revenue Service (FIRS) unveiled a new customer-centric approach aimed at placing taxpayers at the core of its operations. Since taking office, Executive Chairman Zacch Adedeji has been a proponent of enhancing FIRS services to improve taxpayer perceptions and build trust in the agency.
On Friday, Adedeji announced the agency’s new slogan: “Simplifying Tax, Maximising Revenue,” which replaces the former motto, “It Pays To Pay Your Tax.” The winning slogan was submitted by Mohammed Gidado, an FIRS staff member from Bauchi State, following an internal competition.
Adedeji explained that the new slogan and other top entries align with FIRS’s mission and strategic direction. He highlighted the launch of a new Customer Service Optimisation Committee, which is tasked with continuously improving customer service practices.
“In today’s rapidly changing environment, maintaining high standards of customer service is essential to ensure taxpayer satisfaction and compliance,” said Adedeji. The committee will review current practices, identify areas for improvement, and implement changes to streamline processes and enhance service delivery.
The chairman emphasized that this committee will be pivotal in building and maintaining public trust in FIRS. By focusing on transparency, efficiency, and responsiveness, FIRS aims to foster positive relationships with taxpayers, encouraging voluntary compliance and strengthening the agency’s credibility. The committee will also benchmark against global best practices to ensure FIRS remains a leader in tax administration both nationally and internationally.
Tayo Koleosho, Chief of Staff to the chairman, explained the rationale behind the internal slogan competition. “Rather than bringing in outsiders, we believe our capable staff can handle this. That’s why we asked our members to participate in the slogan challenge, which produced the top three slogans that best captured our strategic direction,” he said.
The slogan competition saw participation from about 950 FIRS staff members, with the top entries selected as the best. The winner, along with runners-up Shehu Hauwa Abubakar and Sanni Kabiru, received plaques and cash prizes for their contributions.
FIRS’s new slogan and the establishment of the Customer Service Optimisation Committee mark significant steps in the agency’s efforts to enhance service delivery and build stronger relationships with taxpayers.
